Categories
Creative Work Handmade

Community Face Masks

We are creating two styles of handmade face coverings to wear as community masks. All masks are made locally in Moncton, NB, and price includes FREE delivery to your door in Greater Moncton or mailing within Canada.

Fitted Masks

Fitted, double layer 100% cotton, with a pocket for additional layer/filter. There is an elastic around the head and ties at back off the neck with silicone adjuster for a snug adjustable fit OR soft ear elastics with silicone adjuster. Removable wire insert on the bridge of the nose. All seams double stitched for durable wear. Fitted masks are available in 2 sizes, Child and Adult. These are $12each.

You can find our stock and listings in our Facebook Group at Moncton Face Masks by Ruth Ann.

Pleated Masks

3 layers of 100% cotton. Soft adjustable ear elastic with silicone adjusters. All are reversible with coordinating fabric. All seams double stitched for durable wear. Pleated masks are available in Child 4-7 yr, Youth 8-12, and Adult. These are $7 each.

PLEASE REMEMBER: Handmade masks are not protecting you from getting the virus, they are intended to help us from spreading in case we are asymptomatic but carrying the virus.

MASK CARE:
This fabric is washable and the mask can be reused.
Wash after EVERY wear.
• Hand wash in warm water and detergent or soap after each time it is worn.
• Leave it Air Dry
• Do not put in Dryer
• Do not Iron
• Do not use bleach or Fabric Softener

☆REMOVE the wire insert in Style #2 before washing.
…..

REMOVING OUR MASKS:
1. Wash your hands before removing mask.
2. Remove carefully and place in wash. Do Not Touch Anything Else.
4. Wash your hands again thoroughly.

Categories
Influencer Marketing Marketing Tips

7 Reasons To Work With Influencers

Why would YOU work with an Influencer?

While most brands and businesses know they should be working with influencers when asked WHY they often do not quite know or understand why. They are being told to reach out to influencers to help in their marketing strategies, but they are not sure why. 

Here are our 7 reasons for working with influencers.

They Build Brand Awareness

Influencers are the link between the brand and consumers. The brand awareness they build is unrivaled in traditional PR strategies (ie. press releases, billboards, and expensive print ads).

** 92% of consumers today trust review sites, such as TripAdvisor, Yelp and social media (including influencers). While only 33% of people trust traditional ads from brands, which also includes content shared via social media. (Source: e-influence, 2017)

They Are Communication Experts

Influencers have developed their digital communication skills while building their brand. They are experts at communicating a brand’s message in a way that their followers will engage and connect.

They Are Trusted By Their Audience

The influencer is their brand, and their brand is something the public trusts. Influencers offer their audiences honest experiences, reviews, and opinions. The moment an influencer starts talking about you, your brand and how great your products are they start generating leads for your business. If you make a trustworthy influencer the face of your campaign, you will generate sales. On average 8 in 10 consumers make a purchase after reading about a product or service on a blog or social channel by that influencer.

They Have Built A Community 

Influencers are excellent at communicating a brand’s vision and message in a way that their followers will engage and connect. They have built their communities, and their audience is following them for their opinions and personal connections.

They Know Their Audience

When you work with an influencer, they have a good idea of who their audience is. You can understand with whom your collaboration will reach from their knowledge of their followers and how to best engage with them.

They are Creating Content

Influencers are creating content about your business online. When creating content to share on their sites and social channels, the links help you and mentions increase awareness of your brand. Another option is you hire them to create content for your social channels or website. Social media takeovers are something that we are seeing more and more as businesses identify the influencers that reach their target audience, and can help expand the company’s reach.

NOTE: If you plan to use the content on your social channels and website, you must negotiate that ahead of time. The influencer owns rights to all content they produce unless negotiated as part of their contract that you own the rights of distribution.

They Are Creative

If you want something different, a new and fresh approach, give an influencer and idea and let them be creative. Influencer marketing offers some of the most competitive and creative marketing options available, and a successful influencer is always looking for ways to connect more, reach more, and offer their partners more.

BONUS REASON: Their Audience Remembers Who Told Them

Unlike a print ad or radio promotion, when an influencer talks about your product or service and shares their thoughts and experiences, their audience will remember who told them. This also means the information is easy to find again, as the viewer simply needs to go to their website or look at the social media feeds to find the information they seek.

Categories
Influencer Marketing

What Is Influencer Marketing?

What is Influencer Marketing…

Simply put, it is taking the idea of a celebrity endorsement and creating content-driven marketing with a person who relates to their audience directly, a mom, an athlete, a crafter, a journalist, etc…Influencers appeal to the everyday lives of people who are the same age, or at the same stage in life, or interested in similar things. By partnering with the right influencer, a brand can appeal to a larger audience through the influencer’s network and endorsements. They are expert communicators and content creators, who know their audience and engage with them daily.

Influencer Marketing - Ruth Swansburg - Content Planning

They Are A Trusted Source

By hiring an influencer to use and represent your product or service, you are sharing your brand through a trusted source and marketing through stories, images or videos that seem less like ads and are received as recommendations from the influencer to their audience. That being said, influencers are transparent with their audiences in letting them know the content was sponsored or the item or experience was gifted. They must, by law, disclose any form of gift or payment. This is why it is important for influencers to be picky and thorough when choosing partners as well. They do not want to endorse something their audience would not believe they would use or represent.

Influencer Marketing - Ruth Swansburg - Food Photography

Most Important To Remember

The most important thing to remember when using influencer marketing is finding the best influencer for the job. That may or may not be the person with the most “likes” or followers. It should be the person with the most authority and influence over your brand’s target market. We will be sharing our tips on how to find local influencers and the right ones for the job, in a future post.

One of the most fun aspects of working with influencers is there ability to creatively present your brand to their followers. You are going to get a unique story or presentation of your brand, through the eyes of someone who actually experiences it.

Influencer Marketing - Ruth Swansburg - Video

Be sure to check out our 7 Reasons To Work With influencers, and also make plans to attend BBLink 2020 this April in Moncton, NB. It is going to be a fun day of workshops bringing together Atlantic Canadian small businesses and content creators, to develop awareness in the field and promote storytelling, content creation and partnerships among business communities.

As a business you have influence, and as a content creator/influencer, you are a business. We’ll share how to bring these concepts together in amazing partnerships in our upcoming blogs.